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Horizons of Business Anthropology in a World of Flexible Accumulation

Journal of Business Anthropology

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Field Value
 
Title Horizons of Business Anthropology in a World of Flexible Accumulation
 
Creator Batteau, Allen W.
Psenka, Carolyn E.
 
Subject
 
Description Classically, anthropology supplied a cultural critique, by contrasting the Noble Savage to contemporary institutions and exposing the effects of structures of authority. This understanding of humanity was expanded a hundred years ago by Boas’s embrace of cultural and linguistic variety within a common humanity. Similarly, the classical role for business anthropology and other forms of applied anthropology has been to identify areas in contemporary enterprises and institutions where improvements could be made. Today anthropologists’ engagement with the contemporary world of business in a régime of flexible accumulation is expanding our understanding of the human project, interrogating the régimes of value and extension whose scale is global and whose scope penetrates to the deepest levels of consciousness. Using contemporary ethnographic insights from the authors and other anthropologists, this article suggests an enlarged understanding of and direction for business anthropology at the frontier of anthropology that uses classic anthropological approaches to investigate the sites where new human possibilities are being assembled and created.
 
Publisher Copenhagen Business School
 
Contributor
 
Date 2012-05-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ej.lib.cbs.dk/index.php/jba/article/view/3547
 
Source Journal of Business Anthropology; Vol 1, No 1 (2012); pp. 72-90
2245-4217
 
Language eng
 
Relation http://ej.lib.cbs.dk/index.php/jba/article/view/3547/3851