Record Details

UTILIZATION OF INTERNET SOCIAL MEDIA SITES: STUDENTS’ PERSPECTIVE

CBU International Conference on Innovation in Science and Education

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Title UTILIZATION OF INTERNET SOCIAL MEDIA SITES: STUDENTS’ PERSPECTIVE
 
Creator Grljević, Olivera; University of Novi Sad
Zita Bošnjak, Zita; University of Novi Sad
 
Subject Social media, internet, analytics, clustering
 
Description Intensive internet and social media sites usage has posed certain changes in modern business, particularly regarding relationship with customers. More successful companies have already embraced these possibilities and changes, and improved their overall business strategies. Higher Education Institutions as services providers can also benefit from internet social media sites, particularly in the field of enrollment strategy and attraction of prospective students. Analysis of user generated contents on social media sites can provide the institution with the better insights on its reputation, students’ opinion, preferences, and attitudes regarding the services they provide. It could also provide better groundwork for improvement of its relationship with students. Since different user personalities engaging in social media conversations comprise variety of groups and different usage profiles, the goal of this article is to evaluate the usage of social media sites among students and to identify different user profiles among prospective students for the Faculty of Economics Subotica, Serbia.
 
Publisher Central Bohemia University, o.p.s.
 
Contributor —
 
Date 2014-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://ojs.journals.cz/index.php/CBUConference2013/article/view/484
10.12955/cbup.v2.484
 
Source CBU International Conference Proceedings; Vol 2 (2014): CBU International Conference Proceedings 2014; pp. 266-275
1805-9961
1805-997X
 
Language eng
 
Relation http://ojs.journals.cz/index.php/CBUConference2013/article/view/484/475
 
Rights Copyright (c) 2014 Olivera Grljević, Zita Zita Bošnjak
https://creativecommons.org/licenses/by/3.0/