Since 2014
THE USE OF EYE TRACKING TO ASSESS THE USABILITY OF UNIVERSITY WEBSITE
CBU International Conference on Innovation in Science and Education
View Archive Info| Field | Value | |
| Title |
THE USE OF EYE TRACKING TO ASSESS THE USABILITY OF UNIVERSITY WEBSITE
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| Creator |
Kvasnicová, Terézia; University of Žilina in Žilina, FPEDaS, Department of Communication
Kremeňová, Iveta; University of Žilina in Žilina, FPEDaS, Department of Communication |
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| Subject |
usability, web usability, eye tracking
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| Description |
Websites, nowadays, are used not only as a sales method and information tool, but also as a communication tool. Almost every company has a website. Universities and colleges understand their strength, too. In this article, we describe theory of usability of university website and one of the usability testing methods—eye tracking. We use eye tracking to assess the usability of University of Žilina website. We present and use different analysis: Scan Path and Focus map. We identify many usability problems whose removal will help to create new pages and, thus, increasing their effectiveness.
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| Publisher |
Central Bohemia University, o.p.s.
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| Contributor |
—
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| Date |
2015-09-19
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://ojs.journals.cz/index.php/CBUConference2013/article/view/642
10.12955/cbup.v3.642 |
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| Source |
CBU International Conference Proceedings; Vol 3 (2015): CBU International Conference Proceedings 2015; 482-486
1805-9961 1805-997X |
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| Language |
eng
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| Relation |
http://ojs.journals.cz/index.php/CBUConference2013/article/view/642/596
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| Rights |
Copyright (c) 2015 Terézia Kvasnicová, Iveta Kremeňová
https://creativecommons.org/licenses/by/3.0/ |
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