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Societal marketing concept and spirituality in the workplace theory: Finding the common ground

Cadernos EBAPE.BR

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Title Societal marketing concept and spirituality in the workplace theory: Finding the common ground
Societal marketing concept and spirituality in the workplace theory: Finding the common ground
 
Creator Vasconcelos, Anselmo Ferreira
 
Description This paper suggests that there exist many theoretical linkages between the societal marketing concept (SMC) and spirituality in the workplace (SWP) theory. Thus, it is reviewed the literature of both SMC and the emerging field of SWP theory in order to find unexplored commonalities between them. As a result, it acknowledges that SMC broached a new perspective in marketing discipline regarding that it added sizeable social and ethical responsibility to marketers’ role. Most importantly, it posits that the common ground between SMC and SWP theory is, in large measure, the moral reasoning. Overall, this study expands McKee’s work (2003) on theoretical intersections between marketing and the spirituality philosophy or paradigm. Rather, it proposes that there is a clear evidence of theoretical overlapping in some constructs, namely, employees, work, workplace, quality of life, ethics, corporate citizenship, and social responsibility. In addition, it is also proposed that SMC-driven organizations are poised to embrace an overall spiritual orientation - whether they have not already done it.
This paper suggests that there exist many theoretical linkages between the societal marketing concept (SMC) and spirituality in the workplace (SWP) theory. Thus, it is reviewed the literature of both SMC and the emerging field of SWP theory in order to find unexplored commonalities between them. As a result, it acknowledges that SMC broached a new perspective in marketing discipline regarding that it added sizeable social and ethical responsibility to the marketer’s role. Most importantly, it posits that the common ground between SMC and SWP theory is, in large measure, the moral reasoning. Overall, this study expands McKee’s work (2003) on theoretical intersections between marketing and the spirituality philosophy or paradigm. Rather, it proposes that there is a clear evidence of theoretical overlapping in some constructs, namely, employees, work, workplace, quality of life, ethics, corporate citizenship, and social responsibility. In addition, it is also proposed that SMC-driven organizations are poised to embrace an overall spiritual orientation - whether they have not already done it.
 
Publisher Escola Brasileira de Administração Pública e de Empresas - Fundação Getulio Vargas
 
Date 2011-03-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://bibliotecadigital.fgv.br/ojs/index.php/cadernosebape/article/view/5193
 
Source Cadernos EBAPE.BR; Vol. IX, no. 1 (2011); 97 a 116
Cadernos EBAPE.BR; Vol. IX, no. 1 (2011); 97 a 116
Cadernos EBAPE.BR; Vol. IX, no. 1 (2011); 97 a 116
1679-3951
 
Language por
 
Relation http://bibliotecadigital.fgv.br/ojs/index.php/cadernosebape/article/view/5193/3927