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The $845,000 Porsche 918 Hybrid Spyder: Redefining the Supercar

Deakin Papers on International Business Economics

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Title The $845,000 Porsche 918 Hybrid Spyder: Redefining the Supercar
 
Creator Abdulhak, Ismail
Smith, Trent Andrew
 
Description As a result of the role of the automobile in contributing to carbon emissions and in symbolizing the overconsumption of scarce no n-renewable fuel reso urces coupled with the increased media focus on climat e change governments all over the world are intervening in the automobile market with regulation. Rising world oil prices and consumer preferences for enviro nmentally friendly goods has driven automobile manufacture rs to research, develop an d market alternative drive systems. Such advancements are now commo n in the family car market with hybrid electric as well as fully electric cars now ava ilable. However, Porsche are blazing a new trail with their introduction of the new 918 hybrid Sp yder. They plan to trigger acceptance for low emission hybrid drive systems in a market that has had few viable or perhaps even acceptable alternatives to the gasoline combustion engi ne – the supercar segment.
 
Publisher Deakin University
 
Contributor
 
Date 2011-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier https://ojs.deakin.edu.au/index.php/dpibe/article/view/183
10.21153/dpibe2011vol4no1art183
 
Source Deakin Papers on International Business Economics; Vol 4, No 1 (2011); 37-45
2206-4060
 
Language eng
 
Relation https://ojs.deakin.edu.au/index.php/dpibe/article/view/183/212