Since 2014
Lohas and The Indigo Dollar: Growing The Spiritual Economy
New Proposals: Journal of Marxism and Interdisciplinary Inquiry
View Archive Info| Field | Value | |
| Title |
Lohas and The Indigo Dollar: Growing The Spiritual Economy
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| Creator |
Gelfer, Joseph
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| Subject |
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| Description |
It is well documented that alternative and New Age spiritualities can be commercialised and commodified. My aim in this paper is to extend this further by identifying how LOHAS (Lifestyles of Health and Sustainability), which describes a $230 billion marketplace in the United States, seeks to consciously grow the spiritual economy to unprecedented levels. I then provide an example of how this consumer-focused logic is expressed by integral theorist Ken Wilber, resulting in what might be called the “indigo dollar”.
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| Publisher |
New Proposals Publishing Society
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—
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| Date |
2010-03-03
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion research-article |
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| Format |
application/pdf
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| Identifier |
http://ojs.library.ubc.ca/index.php/newproposals/article/view/354
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| Source |
New Proposals: Journal of Marxism and Interdisciplinary Inquiry; Vol 4, No 1 (2010); 48-60
1715-6718 |
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| Language |
eng
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| Relation |
http://ojs.library.ubc.ca/index.php/newproposals/article/view/354/1982
http://ojs.library.ubc.ca/index.php/newproposals/article/downloadSuppFile/354/104 |
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