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TURIZMO VIETOVIŲ PO KRIZINIŲ ĮVYKIŲ PATRAUKLUMO VALDYMAS

Economics and Management

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Title TURIZMO VIETOVIŲ PO KRIZINIŲ ĮVYKIŲ PATRAUKLUMO VALDYMAS
 
Creator Jucaitytė, Indrė; Kaunas University of Technology
Maščinskienė, Jūratė; Kaunas University of Technology
 
Subject crisis marketing; crisis marketing management; effects of crisis events; attractiveness of tourism destination; factors restoring attractiveness
 
Description Recent situation with wars, terrorism attacks, climate defrost and other natural and unnatural disasters determine the rise of tourism crises all over the world. Wars, terrorism and catastrophes force to think about reduced tourism condition in problematic regions. Nature elements, such as hurricanes, floods, fires, volcanic eruption do a bigger damage to image of the place than for its infrastructure. Accomplished analysis of literature allows us to formulate the aim of this article – to generalize and to distinguish the means for restoring the attractiveness of tourism destination after crisis, based on scientific research results. Decline of tourism development after some natural or unnatural disasters is proven by the experience of many effects of crises (Sharpley, 2005: 75). There are many examples, showing that disasters have a bad influence on tourism. Trying to reveal the damage done for tourism and to find the possible ways of tourism revival, we need to explore theoretical marketing decisions for tourism development and to provide the list of means for restoring the attractiveness of tourism destination.DOI: http://dx.doi.org/10.5755/j01.em.17.3.2129
 
Publisher Kaunas University of Technology
 
Contributor —
 
Date 2012-08-08
 
Type —
—
 
Format application/pdf
 
Identifier http://www.eejournal.ktu.lt/index.php/Ekv/article/view/2129
10.5755/j01.em.17.3.2129
 
Source ECONOMICS AND MANAGEMENT; Vol 17, No 3 (2012); 1076-1083
EKONOMIKA IR VADYBA; Vol 17, No 3 (2012); 1076-1083
 
Language en
 
Rights Autorių teisės yra apibrėžtos Lietuvos Respublikos autorių teisių ir gretutinių teisių įstatymo 4-37 straipsniuose.
Copyright terms are indicated in the Republic of Lithuania Law on Copyright and Related Rights, Articles 4-37.