Record Details

THE INVESTIGATION OF THE CHARACTERISTICS, DETERMINING THE CHOICE OF PRIVATE LABELS: ACADEMIC AND PRACTICAL ASPECTS

Economics and Management

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Title THE INVESTIGATION OF THE CHARACTERISTICS, DETERMINING THE CHOICE OF PRIVATE LABELS: ACADEMIC AND PRACTICAL ASPECTS
 
Creator Adomavičiūtė, Karina; Vilnius University
Vengrauskas, Petras Vytautas; Vilnius University
 
Subject the private label; the producer’s trade mark; the retail chain; retail sale company; consumer demographic and behavior characteristics; characteristics of product
 
Description As the popularity of private label is constantly growing, it becomes more important for the retailers to get acquainted with the buyers of those private label marks as well as characteristics describing their behavior. The knowledge about the buyers and meeting with their requirements provide the possibility for the retailers to acquire advance above the competitors as well as to compete with the well known producers’ trade marks for the preference of the buyers. The article seeks to determine the main characteristics of the buyers and the product which influence the choice of private labels as well as to fulfill the empire investigation, which should help to check the operation of those characteristics in practice. The authors of the article also would like to supplement the theoretical model of the choice of the private labels.DOI: http://dx.doi.org/10.5755/j01.em.17.3.2126
 
Publisher Kaunas University of Technology
 
Contributor —
 
Date 2012-08-08
 
Type —
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Format application/pdf
 
Identifier http://www.eejournal.ktu.lt/index.php/Ekv/article/view/2126
10.5755/j01.em.17.3.2126
 
Source ECONOMICS AND MANAGEMENT; Vol 17, No 3 (2012); 1049-1059
EKONOMIKA IR VADYBA; Vol 17, No 3 (2012); 1049-1059
 
Language en
 
Rights Autorių teisės yra apibrėžtos Lietuvos Respublikos autorių teisių ir gretutinių teisių įstatymo 4-37 straipsniuose.
Copyright terms are indicated in the Republic of Lithuania Law on Copyright and Related Rights, Articles 4-37.