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THE INFLUENCE OF STAKEHOLDER-COMPANY RELATIONSHIP ON COMPETITIVENESS OF COMPANY

Economics and Management

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Field Value
 
Title THE INFLUENCE OF STAKEHOLDER-COMPANY RELATIONSHIP ON COMPETITIVENESS OF COMPANY
 
Creator Navickas, Valentinas; Kaunas University of Technology
Kontautiene, Rima; Kaunas University of Technology
 
Subject corporate social responsibility; competitiveness; stakeholder-company relationship; socially responsible policies
 
Description The authors of the article analyze stakeholder-company relationship as factor enhancing competitiveness of companies. The building stakeholder-company relationship is described as a strategic business investment, opens new possibilities for companies and contributes to the attainment of competitiveness of companies. By emphasize the importance of stakeholder-company relationship the article treats of socially responsible policies, which implementation determines the building long-term stakeholders’ trust as a basis for strong and enduring stakeholder-company relationship. The paper deals with the development of strategic policies of socially responsible Lithuanian companies. Companies in Lithuania in their relations with the stakeholders focus on realizing policies of transparent business, anti-discrimination and anti-corruption. Researched the impact of stakeholder-company relationship on enhancing competitiveness of company, the authors found that an active development of socially responsible policies positively influences business relationships with stakeholder groups and increases competitiveness of company in the global market.DOI: http://dx.doi.org/10.5755/j01.em.17.3.2111
 
Publisher Kaunas University of Technology
 
Contributor —
 
Date 2012-08-08
 
Type —
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Format application/pdf
 
Identifier http://www.eejournal.ktu.lt/index.php/Ekv/article/view/2111
10.5755/j01.em.17.3.2111
 
Source ECONOMICS AND MANAGEMENT; Vol 17, No 3 (2012); 1010-1015
EKONOMIKA IR VADYBA; Vol 17, No 3 (2012); 1010-1015
 
Language en
 
Rights Autorių teisės yra apibrėžtos Lietuvos Respublikos autorių teisių ir gretutinių teisių įstatymo 4-37 straipsniuose.
Copyright terms are indicated in the Republic of Lithuania Law on Copyright and Related Rights, Articles 4-37.