Record Details

INTERFACE BETWEEN CUSTOMER VALUE DRIVERS AND COMPANY’S VALUE

Economics and Management

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Field Value
 
Title INTERFACE BETWEEN CUSTOMER VALUE DRIVERS AND COMPANY’S VALUE
 
Creator Valančienė, Loreta; Kaunas University of Technology
Jegelevičiūtė, Sima; Kaunas University of Technology
 
Subject value; value creation; company‘s value; value for customers
 
Description The evolution of business orientations and management concepts led to an emphasized interest in value and value creation. The viewpoints at value, analysed in scholarly literature, are very different. For those reasons, lately there appeared a need to disclose the multidimensity of the notion of value. The multidimensity originates not only from the different viewpoints of stakeholders, but also from different perceptions of researchers from different fields. The paper is focused on the viewpoints of company’s owners and customers. It aims to disclose the interface between the value created for customers and the value of a company. The article highlights the multidimensity of the notion of value by discussing how value is perceived by companies, customers and how customers bring value to companies. A detailed view of the customers’ perception of value is obtained by identifying customer value drivers. The interface is specified by linking customer value drivers to company’s value through such links as marketing decisions, marketing results and financial results.DOI: http://dx.doi.org/10.5755/j01.em.17.3.2093
 
Publisher Kaunas University of Technology
 
Contributor —
 
Date 2012-08-08
 
Type —
—
 
Format application/pdf
 
Identifier http://www.eejournal.ktu.lt/index.php/Ekv/article/view/2093
10.5755/j01.em.17.3.2093
 
Source ECONOMICS AND MANAGEMENT; Vol 17, No 3 (2012); 851-862
EKONOMIKA IR VADYBA; Vol 17, No 3 (2012); 851-862
 
Language en
 
Rights Autorių teisės yra apibrėžtos Lietuvos Respublikos autorių teisių ir gretutinių teisių įstatymo 4-37 straipsniuose.
Copyright terms are indicated in the Republic of Lithuania Law on Copyright and Related Rights, Articles 4-37.