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| Field |
Value |
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| Title |
An Impact of Green Marketing on Practices of Supply Chain Management in Asia: Emerging Economic Opportunities and Challenges
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| Creator |
Rath, Ramesh Chandra
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| Description |
As the impact of “Green Marketing on the Practices of Supply Chain Management in Asia (GMOPOSCMA)” as concerned, it have been drawing the attention of both the academics and practitioners in the recent decades. However , no holistic frame work has been developed on how to build green industrial brands & industrial corporate brands. Whether or not sustainable, here, the green marketing and the green supply chain can be integrated with green industrial marketing in building greener organizations & industrial brands is still unclear. That’s why the supply chain management takes the leadership role in order to lead industrial marketing in to a great par in the world economic. In addition to that, little is known on the factors on green new industrial products are adopted by organization. Furthermore, we know little of whether and how- green marketing and its practices enables green new industrial product’s economic development. The special issue aims at the reflecting the most recent advances, on green industrial marketing, given sustainable supply chains & their interplay in given industrial branding & to explore future research directions. Therefore, the guest author of this copy right hopes that the solicited paper can provides insights on the impact of sustainable green marketing through the supply chains, in order to accelerates the theory of marketing from industry to industry and market to market through the practice of Green marketing on practices of Supply Chain Management.
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| Publisher |
International Journal of Supply Chain Management
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| Contributor |
—
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| Date |
2013-03-31
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/699
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| Source |
International Journal of Supply Chain Management; Vol 2, No 1 (2013): International Journal of Supply Chain Management (IJSCM)
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| Language |
en
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| Rights |
The copyright of the contribution is transferred to IJSCM in case of acceptance. The copyright transfer covers the exclusive right to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form, or any other reproductions of similar nature.The Author may publish his/her contribution on his/her personal Web page provided that he/she creates a link to the mentioned volume of IJSCM.The Author may not publish his/her contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially. The Author warrants that his/her contribution is original, except for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libellous statements, and does not infringe on any copyright, trademark, patent, statutory right, or propriety right of others.The Author also agrees for and accepts responsibility for releasing this material on behalf of any and all co-authors.
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