Record Details

Review of Pakistan Pharmaceutical Industry: SWOT Analysis

International Journal of Business and Information Technology

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Field Value
 
Title Review of Pakistan Pharmaceutical Industry: SWOT Analysis
 
Creator Zaman, Khalid
 
Description Pakistan Pharmaceutical industry is growing at a very fast rate and contributing to the national economy. This particular study is intended to review the past performance of the Pharmaceutical industry and also to provide some recommendations for future strategies. The overall conclusion emerges that the right marketing strategy for any Pharmaceutical company would be to build on proven strategic marketing principles, along with a focus on changing customer behavior.
 
Publisher International Journal of Business and Information Technology
 
Contributor —
 
Date 2011-07-26
 
Type —
 
Format application/pdf
 
Identifier http://ojs.excelingtech.co.uk/index.php/IJBIT/article/view/30
 
Source International Journal of Business and Information Technology; Vol 1, No 2 (2011): June
 
Language en
 
Rights The copyright of the contribution is transferred to IJBIT in case of acceptance. The copyright transfer covers the exclusive right to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form, or any other reproductions of similar nature. The Author may publish his/her contribution on his/her personal Web page provided that he/she creates a link to the mentioned volume of IJBIT. The Author may not publish his/her contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially. The Author warrants that his/her contribution is original, except for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libellous statements, and does not infringe on any copyright, trademark, patent, statutory right, or propriety right of others. The Author also agrees for and accepts responsibility for releasing this material on behalf of any and all co-authors.