Record Details

Reducing Bullwhip Effect in Fresh Food Vegetable Supply Chain Management: A strategic approach for Inclusive Growth

International Journal of Supply Chain Management

View Archive Info
 
 
Field Value
 
Title Reducing Bullwhip Effect in Fresh Food Vegetable Supply Chain Management: A strategic approach for Inclusive Growth
 
Creator Iyanahally, Somashekhar C.; VISVESWARAYA TECHNOLOGICAL UNIVERSITY
Raju, Dr. J.K.Raju
Patil, Dr. Hema
 
Description Inclusive growth is the mantra for a country’s growth. Inclusive growth itself demands inclusive support from all the sectors of industry and agriculture. But economy of industry and agriculture growth depends on proper supply of goods and food items to the ultimate consumers at right place, right time, right quantity with right price based on effective prediction or judgement of demand. The failure to predict proper demand by a company leads to fluctuation of demand between supply chain stages. This extends to bullwhip effect, which is a threat for economic growth. Nowadays Indian retailing industry is booming with more opportunities and has got increased contribution to the growth of economy.  Due to the impact of globalization, Indian retailing formats are seeing metamorphosis. Retailing is getting transformed like India from unorganized to semi organized and organized retailing. Retailing in fresh food vegetable supply is slowly gaining importance in the agricultural based economy. Reaching the fresh food to vast country like India without proper supply chain and infrastructure is a daunting task. Balancing the demand and supply between semi-organized fresh food vegetable (SOFFV) retailers and fresh food suppliers amongst the supply chain activities is a challenging job. Using conjoint analysis this research focuses on different levels of combination of attributes preferred by the semi organized vegetables retailers, based on demand to identify fresh food delivery package with best utility rate.  This article helps to understand the efficiency of information sharing to reduce the bullwhip effect.
 
Publisher International Journal of Supply Chain Management
 
Contributor —
 
Date 2013-09-29
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/638
 
Source International Journal of Supply Chain Management; Vol 2, No 3 (2013): International Journal of Supply Chain Management (IJSCM)
 
Language en
 
Rights The copyright of the contribution is transferred to IJSCM in case of acceptance. The copyright transfer covers the exclusive right to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form, or any other reproductions of similar nature.The Author may publish his/her contribution on his/her personal Web page provided that he/she creates a link to the mentioned volume of IJSCM.The Author may not publish his/her contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially. The Author warrants that his/her contribution is original, except for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libellous statements, and does not infringe on any copyright, trademark, patent, statutory right, or propriety right of others.The Author also agrees for and accepts responsibility for releasing this material on behalf of any and all co-authors.