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| Field |
Value |
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| Title |
Role of Television Advertisements and Other Elements of Promotion Mix In Influencing Rural Consumers for Purchase of Toiletries
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| Creator |
mani, Sukh
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| Description |
The rural market of India is fascinating and challenging at the same time. It offers large scope on account of its sheer size and potential. Even a gradual growth pushes up the sales of a product substantially, in view of the huge base. The factors chosen by the rural consumers which they consider accountable for deciding the optimal promotion mix confirm the level of awareness among the rural respondents aboutthe elements of promotion mix. Each of the elements of promotion mix has its own impact on the rural masses. They understand the significance of various elements of promotion mix in increasing the sales of the company. The marketpioneers are being getting rewarded by capturing the rural markets. Simultaneously, due to the problems and hurdles posed by rural markets, the firms have to directly encounter them and put in a great deal of effort to get a sizeable share of the market. It is often said that markets are made, not found. This is especially true of the rural market of India. It is a market meant for the truly creative marketers.
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| Publisher |
International Journal of Business and Information Technology
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| Contributor |
—
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| Date |
2011-07-26
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| Type |
—
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| Format |
application/pdf
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| Identifier |
http://ojs.excelingtech.co.uk/index.php/IJBIT/article/view/29
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| Source |
International Journal of Business and Information Technology; Vol 1, No 2 (2011): June
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| Language |
en
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| Rights |
The copyright of the contribution is transferred to IJBIT in case of acceptance. The copyright transfer covers the exclusive right to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form, or any other reproductions of similar nature. The Author may publish his/her contribution on his/her personal Web page provided that he/she creates a link to the mentioned volume of IJBIT. The Author may not publish his/her contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially. The Author warrants that his/her contribution is original, except for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libellous statements, and does not infringe on any copyright, trademark, patent, statutory right, or propriety right of others. The Author also agrees for and accepts responsibility for releasing this material on behalf of any and all co-authors.
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