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Fuzzy Logic Based Simulation for Modeling of Sustainable Marketing Policy for Modern Rice Mills in Odisha

International Journal of Supply Chain Management

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Title Fuzzy Logic Based Simulation for Modeling of Sustainable Marketing Policy for Modern Rice Mills in Odisha
 
Creator Rath, Er. Banshari
Mishra, Bishnu Prasad
Mangaraj, Prof B. K.
 
Description Rice is consumed by 50 per-cent of the world population. It has a strong market demand as the starch and fibers of rice has been reported to be superior to that of wheat. Orissa produces small, medium and long grain rice traditionally which has commercial importance. The strategy for modernization of the traditional technology based rice mills has to be planned. Up-gradation of rice mills must be done by high tech modern technology so that the rice thus produced can be marketed globally at a premium price. Artificial intelligence based fuzzy logic has been used in this model to determine the numbers of rice mill required to be programmed under proposed symbiotic development program over time. The parameters like rice production, variation in production, paddy grain type, production technology and capacity of the rice mill and geographic boundary have been considered to simulate this strategy. Implementation of this strategy can bring a sea change in the economic status of farmers’ of Odisha, India engaged in production of paddy which has international acceptance. The suitable climatic factor can be used for growing different paddy varieties and commercially manage it for more profit through value addition and positioning the product in global market.
 
Publisher International Journal of Supply Chain Management
 
Contributor —
 
Date 2013-01-02
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/633
 
Source International Journal of Supply Chain Management; Vol 1, No 3 (2012): International Journal of Supply Chain Management (IJSCM)
 
Language en
 
Rights The copyright of the contribution is transferred to IJSCM in case of acceptance. The copyright transfer covers the exclusive right to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form, or any other reproductions of similar nature.The Author may publish his/her contribution on his/her personal Web page provided that he/she creates a link to the mentioned volume of IJSCM.The Author may not publish his/her contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially. The Author warrants that his/her contribution is original, except for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libellous statements, and does not infringe on any copyright, trademark, patent, statutory right, or propriety right of others.The Author also agrees for and accepts responsibility for releasing this material on behalf of any and all co-authors.