Record Details

Assessing Online E-Marketing and Disposal in Neyveli Lignite Corporation Limited (India)

The International Journal of Latest Trends in Finance and Economic Sciences

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Title Assessing Online E-Marketing and Disposal in Neyveli Lignite Corporation Limited (India)
 
Creator Jayaram, Ramamoorthi; Annamalai University
Mutharasu, Selvarasu Appasamy; Annamalai University
Filipe, José António; Instituto Universitário de Lisboa (ISCTE-IUL), BRU – IUL
Lisbon
Kedige, Meera Rao Inna; Maharani’s Arts & Commerce College
 
Description Marketing function per se is undergoing a shift in managing transaction in a transparent e-marketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with.  The study adds strength to the concept of e-marketing as well as to the theory of marketing.
 
Publisher International Journal of Latest Trends in Finance and Economic Sciences
 
Contributor —
 
Date 2013-05-27
 
Type —
 
Format application/pdf
 
Identifier http://ojs.excelingtech.co.uk/index.php/IJLTFES/article/view/715
10.2047/ijltfesvol3iss1-394-404
 
Source International Journal of Latest Trends in Finance and Economic Sciences; Vol 3, No 1 (2013): March; 394-404
 
Language en
 
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