Record Details

The Influence of Celebrity Endorsements on Stock Prices

The International Journal of Latest Trends in Finance and Economic Sciences

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Field Value
 
Title The Influence of Celebrity Endorsements on Stock Prices
 
Creator Ladner, Ryan; Bryan College, George Fox University
 
Description Celebrity endorsements have been long been used to promote companies’ products and strengthen brands; however, celebrity endorsements can also be linked to an increase in company stock prices.  The purpose of this paper is to examine the influence of celebrity endorsements on stock prices.  An overview of the theoretical framework of the celebrity will be applied to stock analysts and a review of the abnormal returns of this influence will be presented.
 
Publisher International Journal of Latest Trends in Finance and Economic Sciences
 
Contributor —
 
Date 2012-11-03
 
Type —
 
Format application/pdf
 
Identifier http://ojs.excelingtech.co.uk/index.php/IJLTFES/article/view/Ladner
10.2047/ijltfesvol2iss3-238-243
 
Source International Journal of Latest Trends in Finance and Economic Sciences; Vol 2, No 3 (2012): September; 238-243
 
Language en
 
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