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Neuromarketing: Consumers and the Anchoring Effect

The International Journal of Latest Trends in Finance and Economic Sciences

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Field Value
 
Title Neuromarketing: Consumers and the Anchoring Effect
 
Creator Neto, José Chavaglia
Filipe, José António
Ramalheiro, Brenno
 
Description The model of economic analysis used on the market by companies has shown too much inability to the explanation of problems arising from the economic man’s decision. So that alternative theories have been developed by a conventional series of renowned scientists and institutions. The need of an alternative has generated several different approaches. It is the case of the analysis of behavioral economics, represented in this study by neuromarketing. Theoretical view in the study of the anchoring effect of prices in the consumer's mind is presented. This study evidences the existence of the anchoring effect of prices in consumer decision of students from business courses of the city of Belém – PA (Brazil).
 
Publisher International Journal of Latest Trends in Finance and Economic Sciences
 
Contributor —
 
Date 2012-01-22
 
Type —
 
Format application/pdf
 
Identifier http://ojs.excelingtech.co.uk/index.php/IJLTFES/article/view/412
10.2047/ijltfes.v1i4.412
 
Source International Journal of Latest Trends in Finance and Economic Sciences; Vol 1, No 4 (2011): December
 
Language en
 
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