Record Details

Domestic Consumer Market for Indian Tea: A Survey Report

The International Journal of Latest Trends in Finance and Economic Sciences

View Archive Info
 
 
Field Value
 
Title Domestic Consumer Market for Indian Tea: A Survey Report
 
Creator Hazarika, Kakali
 
Description Tea, the world’s most popular and cheapest beverage, also known as ‘chay’ in many languages has a history more than 5000 years of cultivation. A survey conducted by the Indian Tea Board reveals that 89 per cent of the people take tea as their habit, 8 per cent for refreshing their mind and 3 per cent for appeasing hunger. Tea industry in India is directly responsible for economic and social development in far-flung areas where almost no other economic activity exists. The industry gives a prestigious identity to India as well as Assam in the international platform. However, due to weak international and auction (national) prices over last few years, a worldwide tea sector crisis have been observed, which is felt at its worst in India. It is not easy to cope up with the changing situations in the tea market. However, India has an alternative; its large domestic market of tea consumers. In this paper, an analysis is made on present consumer market in India.
 
Publisher International Journal of Latest Trends in Finance and Economic Sciences
 
Contributor —
 
Date 2012-11-03
 
Type —
 
Format application/pdf
 
Identifier http://ojs.excelingtech.co.uk/index.php/IJLTFES/article/view/Hazarika
10.2047/ijltfesvol2iss3-251-256
 
Source International Journal of Latest Trends in Finance and Economic Sciences; Vol 2, No 3 (2012): September; 251-256
 
Language en
 
Rights The copyright of the contribution is transferred to IJLTFES in case of acceptance. The copyright transfer covers the exclusive right to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form, or any other reproductions of similar nature. The Author may publish his/her contribution on his/her personal Web page provided that he/she creates a link to the mentioned volume of IJLTFES. The Author may not publish his/her contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially. The Author warrants that his/her contribution is original, except for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libellous statements, and does not infringe on any copyright, trademark, patent, statutory right, or propriety right of others. The Author also agrees for and accepts responsibility for releasing this material on behalf of any and all co-authors.