Record Details

On the Use of Discounted Cash Flow Method on the Customer Valuation

The International Journal of Latest Trends in Finance and Economic Sciences

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Field Value
 
Title On the Use of Discounted Cash Flow Method on the Customer Valuation
 
Creator Portela, Sofia
Menezes, Rui
 
Description The Discounted Cash Flow Method has been widely argued as the best method to asset valuation. This article is about the valuation of customers. The use of historic customer profitability and the Discounted Cash Flow Method to customer valuation are discussed. Moreover, the components of customer lifetime value is presented and described.
 
Publisher International Journal of Latest Trends in Finance and Economic Sciences
 
Contributor —
 
Date 2011-03-31
 
Type —
 
Format application/pdf
 
Identifier http://ojs.excelingtech.co.uk/index.php/IJLTFES/article/view/58
10.2047/ijltfes.v1i1.58
 
Source International Journal of Latest Trends in Finance and Economic Sciences; Vol 1, No 1 (2011): March Issue
 
Language en
 
Rights The copyright of the contribution is transferred to IJLTFES in case of acceptance. The copyright transfer covers the exclusive right to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form, or any other reproductions of similar nature. The Author may publish his/her contribution on his/her personal Web page provided that he/she creates a link to the mentioned volume of IJLTFES. The Author may not publish his/her contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially. The Author warrants that his/her contribution is original, except for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libellous statements, and does not infringe on any copyright, trademark, patent, statutory right, or propriety right of others. The Author also agrees for and accepts responsibility for releasing this material on behalf of any and all co-authors.