Since 2014
El arte del negocio rural
Journal of Management for Global Sustainability
View Archive Info| Field | Value | |
| Title |
El arte del negocio rural
The Art of Rural Business |
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| Creator |
Wimmer, Nancy; microSOLAR Vaterstetten, Germany
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| Description |
Grameen Shakti ha dominado el arte de los negocios rurales. Hace dieciséis años, la empresa de energías renovables, con sede en Ban- gladesh, fue una pionera en un mercado inexplorado. Tuvo que aprender el negocio desde cero, incluyendo la forma de comercializar la tecnología solar mientras buscaba maneras de beneficiar a las comunidades locales. Esto tomaría tiempo, y Shakti comenzó su negocio con un plan para convertirse en sostenible. El éxito posterior de la compañía—permitiendo que cinco millones de personas se beneficien de la luz, la electricidad y adicionales ingresos—demuestra lo que un enfoque empresarial puede lograr en un entorno rural duro. No es magia, lo que se ha convertido en un modelo de negocio maduro y que es practicado en 1.500 oficinas en todo Bangladesh, puede ser estudiado y aprendido. Se trata de financiar a una clientela de bajos ingresos, capacitación, dar servicio confiable y, sobre todo, la in- novación y el trabajo duro. En sus raíces, el negocio de Shakti se trata de hacer que la economía funcione para todos, incluyendo a las personas en la base de la pirámide.
Grameen Shakti has mastered the art of rural business. Sixteen years ago, the Bangladesh-based renewable energy company was a pioneer in an unexplored market. It had to learn its business from scratch, including how to market solar technology while finding ways to benefit local communities. This would take time, and so Shakti began its business with a plan to become sustainable. The company’s later success—allowing five million people to benefit from light, electricity and additional income— demonstrates what an entrepreneurial approach can achieve in a tough rural environment. It is not magic—what has evolved into a mature business model and is practiced in 1,500 field offices throughout Bangladesh can be studied and learned. It involves financing a low-income clientele, training, reliable service, and above all, innovation and hard work. At its root, Shakti’s business is about making the economy work for everyone, including the people at the bottom of the pyramid. |
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| Publisher |
International Association of Jesuit Business Schools
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| Contributor |
—
The author thanks the publisher MCRE Verlag for the kind permission to reprint parts of the book Green Energy for a Billion Poor. |
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| Date |
2013-08-28
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://journals.ateneo.edu/ojs/index.php/jmgs/article/view/JM2013.01206
10.13185/JM2013.01206 |
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| Source |
Journal of Management for Global Sustainability; Vol. 1, No. 2 (2013): Special Issue on Social Entrepreneurship; 107-119
2244-6893 2244-6885 10.13185/JM2013.012 |
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| Language |
eng
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| Relation |
http://journals.ateneo.edu/ojs/index.php/jmgs/article/view/JM2013.01206/1694
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