Record Details

Managing Innovation and Marketing in a Globally Dynamic Firm: Best Practices in Management at Diageo

Advances in Social Sciences Research Journal

View Archive Info
 
 
Field Value
 
Title Managing Innovation and Marketing in a Globally Dynamic Firm: Best Practices in Management at Diageo
 
Creator Khan, Idrees Matthew; Nova Southeastern University
 
Subject Business: Management
Innovation, marketing, management, Diageo, Johnnie Walker, Smirnoff, Guinness.
Innovation Marketing Management
 
Description Organizing and coordinating the activities of a business organization for the purpose of achieving its objectives is the goal of management. As such, management as a whole is extremely important in smoothly running a corporation and maintaining a profitable business. All the day-to-day activities can only be accomplished properly if there is good management in place. It covers all aspects of a business including marketing, daily operations, and innovation.  This paper elaborates on the innovation and marketing strategies of Diageo, while using the company as a comparison for highlighting the positives and negatives of using certain management philosophies, practices and concepts that have made them successful in the alcoholic “drinking” industry.  
 
Publisher Advances in Social Sciences Research Journal
 
Contributor Bahaudin Mujtaba, Nova Southeastern University.
 
Date 2015-05-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.scholarpublishing.org/index.php/ASSRJ/article/view/1168
10.14738/assrj.25.1168
 
Source Advances in Social Sciences Research Journal; Vol 2, No 5 (2015): Advances in Social Sciences Research Journal
10.14738/assrj.25.2015
 
Language eng
 
Relation http://www.scholarpublishing.org/index.php/ASSRJ/article/view/1168/pdf_140
 
Rights Authors wishing to include figures, tables, or text passages that have already been published elsewhere are required to obtain permission from the copyright owner(s) for both the print and online format and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.All authors of manuscripts accepted for publication in the journal Transactions on Networks and Communications are required to license the Scholar Publishing to publish the manuscript. Each author should sign one of the following forms, as appropriate:License to publish; to be used by most authors. This grants the publisher a license of copyright.  Download forms (MS Word formats)  -  (doc)Publication agreement — Crown copyright; to be used by authors who are public servants in a Commonwealth country, such as Canada, U.K., Australia.  Download forms (Adobe or MS Word formats) -  (doc)License to publish — U.S. official; to be used by authors who are officials of the U.S. government.  Download forms (Adobe or MS Word formats) – (doc)The preferred method to submit a completed, signed copyright form is to upload it within the task assigned to you in the Manuscript submission system, after the submission of your manuscript. Alternatively, you can submit it by email copyright@scholarpublishing.org