Since 2014
Bahagian Pasaran Kereta Nasional Malaysia: Satu Analisis Model Rantai Markov
Jurnal Ekonomi Malaysia
View Archive Info| Field | Value | |
| Title |
Bahagian Pasaran Kereta Nasional Malaysia: Satu Analisis Model Rantai Markov
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| Creator |
Mohd Yusof, Ahmad
Mahbar, Zaini |
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| Description |
ABSTRAKMengglobalisasikan industri automotif dunia dan pembentukan kawasan bebas perdagangan ASEAN (AFTA) telah memberi cabaran hebat kepada kedua-dua perusahaan automobil negara, iaitu PROTON dan PERODUA untuk kekal berdaya maju dan berdaya saing. Keupayaan untuk mengawal dan memimpin pasaran industri kereta tempatan merupakan matlamat utama jangka panjang bagi kedua-dua perusahaan. Namun untuk menzahirkan hasrat tersebut, beberapa strategi telah dibentuk dan salah satunya ialah meningkatkan bahagian pasaran industri kereta masing-masing. Justeru, model rantai Markov telah digunakan untuk menganggar matriks kebarangkalian peralihan bagi proses pembelian kereta penumpang utama di Malaysia dan seterusnya bahagian pasaran jangka panjang bagi kereta nasional. Berdasarkan data yang diperoleh, didapati bahawa bahagian pasaran industri kereta penumpang adalah seperti berikut: PROTON menguasai 36.3% pasaran, PERODUA 43.5%, TOYOTA 10.7%, HONDA 7.6% danDATSUN 1.9%. Maklumat tersebut bersama-sama dengan maklumat min masa laluan pertama menunjukkan bahawa kereta penumpang yang paling popular di Malaysia ialah PERODUA manakala kereta berjenama Jepun paling popular di Malaysia ialah TOYOTA.Kata kunci: bahagian pasaran; industri automotif; rantai Markov; taburan keseimbangan; peramalanABSTRACTThe globlisation of the world’s automotive industry and the introduction of ASEAN Free Trade Area (AFTA) giveconsiderable challenges to the two national automobile enterprises PROTON and PERODUA to stay resileint and competitive. The ability to control and lead the car market industry in the long term perspective is the goal of both enterprises. In realising that intention, several strategies had been formulated one of which is to increase the market share of its respective car industry. Thus a Markov Chain model is used to estimate the transition probability matrix for the passenger car buying process in Malaysia which in turn used to estimate the long term market share of the national car. Based on the available data it is found that the market share of passenger car industry is as follows: PROTON 36.3%, PERODUA 43.5%, TOYOTA 10.7%, HONDA 7.6% and DATSUN 1.9%. This information together with theinformation on the mean passage time show that the most popular passenger car in Malaysia is PERODUA while themost popular Japanese car in Malaysia is TOYOTA.Keywords: market share; automotive industry; Markov chain; equilibrium distribution; forecasting
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| Publisher |
Universiti Kebangsaan Malaysia
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| Contributor |
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| Date |
2012-10-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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| Format |
application/pdf
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| Identifier |
http://ejournal.ukm.my/jem/article/view/1352
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| Source |
Jurnal Ekonomi Malaysia; Vol 46, No 1 (2012): Jurnal Ekonomi Malaysia
0126-1962 |
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| Language |
eng
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| Relation |
http://ejournal.ukm.my/jem/article/view/1352/1211
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