Since 2014
Impact Assessment of Indian Media on Pakistani Culture: Survey based study in District Sahiwal, Pakistan.
Social and Basic Sciences Research Review
View Archive Info| Field | Value | |
| Title |
Impact Assessment of Indian Media on Pakistani Culture: Survey based study in District Sahiwal, Pakistan.
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| Creator |
Sabir, Dr. Raja Irfan
Irfan, Muhammad Majid, Muhammad Bilal Jamil, Adnan Waqas, Rana |
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| Subject |
Indian Media, Pakistani Culture, Society, government;
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| Description |
Purpose: The objective of study is to examine the impact of Indian media on Pakistani cultural based on survey study in district Sahiwal Pakistan. MethodologyData was collected through questionnaire and sample size was 136. Simple random sampling was used to collect the data. Correlation and regression were used to analyze the data.FindingsThe arithmetical test proves that Indian media has significant and strong impact on Pakistani culture.LimitationsThere are few limitations in this study. There is only one independent variable. The sample size was small. Convenience sampling technique was used for collection of data demographical scale was small.
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| Publisher |
Academy of Business & Scientific Research (ABSR)
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| Contributor |
—
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| Date |
2014-08-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://absronline.org/journals/index.php/sbsrr/article/view/259
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| Source |
Social and Basic Sciences Research Review; Vol 1, No 1 (2014); 50-58
2313-6758 |
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| Language |
eng
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| Relation |
http://absronline.org/journals/index.php/sbsrr/article/view/259/280
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| Rights |
Copyright (c) 2014 Social and Basic Sciences Research Review
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