Since 2014
Fostering Public Attendance within Territorial Marketing Field - A Local Diagnosis Aimed at Providing Image Strategy Improvements to the Romanian City of Cluj-Napoca
Public Policy and Administration
View Archive Info| Field | Value | |
| Title |
Fostering Public Attendance within Territorial Marketing Field - A Local Diagnosis Aimed at Providing Image Strategy Improvements to the Romanian City of Cluj-Napoca
Visuomenės dalyvavimo teritoriniame marketinge skatinimas – Cluj-Napoca miesto įvaizdžio strategijos tobulinimas |
|
| Creator |
Ţigănaş, Andrei
|
|
| Subject |
territory; marketing; diagnosis; analysis; public attendance
teritorija; marketingas; diagnozė; analizė; visuomenės dalyvavimas |
|
| Description |
Market economy is a concept the meaning of which is strongly related to the word competition. In the context of globalisation, next to companies, small and mediumsized enterprises, territories also have to create an identity and furthermore to bargain it outside their boundaries. How can a local community reach the state of the art in terms of territorial marketing? This study attempts to demonstrate that more public attendance is stimulated in the local marketing process much easier the territorial branding challenge is faced by local administration. Moreover, the present paper seeks to identify the way that those pillars supporting an image strategy for Cluj-Napoca city of Romania can be found.
Sąvokos „rinkos ekonomika“ reikšmė yra glaudžiai susijusi su žodžiu „konkurencija“. Globalizacijos kontekste ne tik stambios kompanijos, smulkiojo ir vidutinio verslo bendrovės, bet ir teritorijos turi susikurti savo identitetą ir naudoti jį anapus savo ribų. Kaip vietos bendruomenė gali pasiekti šio teritorinio marketingo tikslo? Straipsnyje siekiama parodyti, kad kuo labiau yra stimuliuojamas visuomenės dalyvavimas vietinio marketingo procese, tuo lengvesnis yra vietos administracijai teritorinio brendo kūrimo iššūkis. Be to, straipsnio autorius ieško Cluj-Napoca miesto įvaizdžio strategijos kūrimo būdų. |
|
| Publisher |
Mykolas Romeris University
|
|
| Contributor |
—
— |
|
| Date |
2013-02-18
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
|
| Format |
application/pdf
|
|
| Identifier |
https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/217
|
|
| Source |
Public Policy and Administration; Vol 11, No 4 (2012): Public Policy and Administration; 619–628
Viešoji politika ir administravimas; Vol 11, No 4 (2012): Public Policy and Administration; 619–628 2029-2872 1648-2603 |
|
| Language |
eng
|
|
| Relation |
https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/217/208
|
|
| Rights |
Copyright (c) 2014 Public Policy and Administration
|
|