Record Details

Issues & Challenges in Mobile Banking In India: A Customers' Perspective

Timisoara Journal of Economics and Business

View Archive Info
 
 
Field Value
 
Title Issues & Challenges in Mobile Banking In India: A Customers' Perspective
 
Creator Bamoriya, Prerna Sharma
Singh, Preeti
 
Description Mobile banking is a revolution that is driven by the world's one of the fastest growing sectors mobile communication technology. Like in any emerging technology, there exist barriers to the adoption of mobile banking services. This study explores the issues in mobile banking perceived critical for adoption by both mobile banking users as well as non-users. The study identified certain issues pertaining to banks, mobile handsets and telecom operators viz. mobile handset operability, security/privacy, standardization of services, customization, Downloading & installing application software and Telecom services quality. For this a descriptive design was adopted to empirically explore the selected issues. Study suggests that from consumers' perspective mobile handset operability, security/privacy and standardization of services are the critical issues. Although the research has its limitations, the implications of the results provide practical recommendations to the all concerned parties.
 
Publisher The International Institute for Science, Technology and Education (IISTE)
 
Date 2011-08-22
 
Type info:eu-repo/semantics/article
Peer-reviewed Article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://iiste.org/Journals/index.php/RJFA/article/view/189
 
Source Research Journal of Finance and Accounting; Vol 2, No 2 (2011); 112-120
 
Language eng
 
Relation http://iiste.org/Journals/index.php/RJFA/article/view/189/73
 
Rights Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication. Copyrights for articles published are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.