Record Details


Field	Value

Title	Service Quality: A Key Determinant of Organisational Competitiveness

Creator	Njovo, Munodawafa Makacha, Caroliny

Description	The study attempts to establish the link between service quality and competitiveness. Organisations have largely been focusing on making attempts to satisfy customer by focusing on pricing and distribution strategies. Service quality has often been neglected and this has often resulted in depressed organisational performance. A pre-dominantly descriptive research design was used. Questionnaires were distributed among respondents in organisations that are in the ICT service and distribution business. The respondents comprised of employees and customers of the said organisations. A sample size of 44 was used. It was concluded that service quality was instrumental in facilitating multiple advantages which put companies in good stead to fight competition

Publisher	Archives of Business Research

Contributor	—

Date	2015-03-01

Type	info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article

Format	application/pdf

Identifier	http://www.scholarpublishing.org/index.php/ABR/article/view/893 10.14738/abr.31.893

Source	Archives of Business Research; Vol 3, No 1 (2015): Archives of Business Research 2054-7404 10.14738/abr.31.2015

Language	eng

Relation	http://www.scholarpublishing.org/index.php/ABR/article/view/893/497

Since 2014