Since 2014
IMPACT OF E-MARKETING ON SOCIAL NETWORK USAGE
Archives of Business Research
View Archive Info| Field | Value | |
| Title |
IMPACT OF E-MARKETING ON SOCIAL NETWORK USAGE
|
|
| Creator |
Khan, Amir Sajjad
Khan, Inam Ullah |
|
| Description |
This study attempts to analyze the impact of e-marketing on social networking usage. A questionnaire was distributed for data collection among universities students, employing simple linear regression analysis. This paper concludes that there is a significant relationship between e-marketing, personalization and social networking usage, while personalization is unable to mediate the relationship between e-marketing and social networking usage. The managers of social network should consider e-marketing and personalization as a competitive policy to improve its usage. The drawback of this study is that the sample size was small due to time shortage.Key words: E-marketing, Personalization, Social networks
|
|
| Publisher |
Archives of Business Research
|
|
| Contributor |
—
|
|
| Date |
2014-12-22
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
|
| Format |
application/pdf
|
|
| Identifier |
http://www.scholarpublishing.org/index.php/ABR/article/view/585
10.14738/abr.26.585 |
|
| Source |
Archives of Business Research; Vol 2, No 6 (2014): Archives of Business Research; 83-91
2054-7404 10.14738/abr.26.2014 |
|
| Language |
eng
|
|
| Relation |
http://www.scholarpublishing.org/index.php/ABR/article/view/585/387
|
|