Since 2014
The Significance of Franchise
Archives of Business Research
View Archive Info| Field | Value | |
| Title |
The Significance of Franchise
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| Creator |
Djordjevic, Branislav
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| Description |
Any company that aspires in industry must think in terms of global, not domestic market leadership.This chapter focuses on frnachise or expanding beyond domestic bou- ndaries and competing in the market of either a few or a great many countries. In the pr- ocess of exploring these issues, we will introduce a numbere of core concepts. The chap- ter includes section of market expansion, types of franchising, the benefits of buying a frnachise, acquisition, one method of valuaton end etc.Key words: market expansion, franchise ,sussess, shaping franchising, acquisiti- on, end so far.
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| Publisher |
Archives of Business Research
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| Contributor |
—
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| Date |
2015-04-26
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.scholarpublishing.org/index.php/ABR/article/view/612
10.14738/abr.32.612 |
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| Source |
Archives of Business Research; Vol 3, No 2 (2015): Archives of Business Research
2054-7404 10.14738/abr.32.2015 |
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| Language |
eng
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| Relation |
http://www.scholarpublishing.org/index.php/ABR/article/view/612/580
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