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Kesan Kegawatan Ekonomi ke atas Perniagaan Kecil: Penemuan dalam Perniagaan Francais
Jurnal Ekonomi Malaysia
View Archive Info| Field | Value | |
| Title |
Kesan Kegawatan Ekonomi ke atas Perniagaan Kecil: Penemuan dalam Perniagaan Francais
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| Creator |
Hanafiah, Mohd. Hizam
Mohamed Makhbul, Zafir |
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| Subject |
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| Description |
ABSTRAKSatu kajian telah dijalankan terhadap 189 usahawan francais di Malaysia untuk mengetahui isu utama yang dihadapi sepanjang kegawatan ekonomi 1997- 1998. Daripada 14 jenis perniagaan yang dikaji, kertas ini melihat sama ada perniagaan francais turut terjejas dengankegawatan ekonomi, bantuan francaisor semasa era kegawatan, masalah-masalah utama yang dihadapi dan perbezaan mengikut latar belakang usahawan. Hasil kajian mendapati perniagaan francais turut mengalami kesan kegawatan ekonomi tetapi francaisor masih membantuusahawan francais dalam mengharunginya. Kajian ini mendapati usahawan yang menggunakan sistem francais tempatan lebih menghadapi masalah semasa era kegawatan berbanding usahawan yang menggunakan sistem luar negeri. Selain itu, kajian mendapati faktortahap pendidikan usahawan dan latar belakang pengurusan sebelum menyertai perniagaan francais memberi kesan ke atas tanggapan dan penilaian usahawan mengenai masalah perniagaan yang sedang dihadapi.Kata kunci: Perniagaan francais; usahawan; krisis ekonomiABSTRACTThis study has been conducted to explore main issues and problems during economic crisis (1997-1998) among 189 franchise entrepreneurs in Malaysia. From 14 types of businesses that have been studied, this article investigates the impact of economic turmoil to franchise business,franchisor assistance during the crisis, main problems faced by the entreprenenurs and explores some differences between entrepreneurs background. The results show that franchise business is affected by themacro economy crisis, but the franchisors still support their franchisees to survive during the crisis. Significantly, home-grown franchisees encountered more problems during the crisis compared to the international franchisees. Lastly, the article finds that entrepreneur education and management background before entering the business give some impact to their perception and evaluation on current problems.Key word: Franchise business; entrepreneur; economic crisis
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| Publisher |
Universiti Kebangsaan Malaysia
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| Contributor |
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| Date |
2012-11-06
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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| Format |
application/pdf
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| Identifier |
http://ejournal.ukm.my/jem/article/view/1484
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| Source |
Jurnal Ekonomi Malaysia; Vol 42 (2008): Jurnal Ekonomi Malaysia
0126-1962 |
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| Language |
eng
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| Relation |
http://ejournal.ukm.my/jem/article/view/1484/1294
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| Coverage |
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