Since 2014
Business Networks in Halal Food Industries in Malaysia
Jurnal Ekonomi Malaysia
View Archive Info| Field | Value | |
| Title |
Business Networks in Halal Food Industries in Malaysia
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| Creator |
Haji Idris, Nor Aini
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| Description |
ABSTRACTThe processed halal food industry has been identified as a potentially economically important export industry inMalaysia, but the production of a final product is still at the infant stage compared to developed countries. A businessnetwork is one of the aspects that firms need to focus upon to ensure such a product can be successfully marketed.Utilizing 220 samples of halal firms from Peninsular Malaysia, the present study analyses the role of networkingin expanding export of halal products at the global market. The discussion of the present paper focuses upon theeffectiveness of firms’ competitiveness, especially in relation to business networks which was based upon the strategicalliances concept. The underlying logic of alliance formation is premised upon strategic needs and opportunities.When engaging in strategic alliances, firms combine their assets and capabilities in a cooperative policy to achievecompetitive advantages. Several factors are identified that affect success when building entrepreneur networks, suchas trust, commitment, selection choices, information technology, intermediary support, and the conduciveness of theexternal environment. The study finds that halal food firms in Malaysia are still weak in forming business networks,especially marketing networks, in order to penetrate the global market. This is due to problems faced by entrepreneurs,including the lack of trustworthiness and commitment; the lack of information technology; socialization problems; thefailure to identify or select of business networks; and the role of agencies, such as institutions and the governmentalsector. In order to fulfill the ambition of the Malaysian government to emerge as the regional halal hub, the presentresearch suggests policies to increase firm’s competitiveness through the establishment of effective business networks.Keywords: Business networks; global market; halal food industries; competitivenessABSTRAKIndustri pemprosesan makanan halal dikenal pasti sebagai industri eksport penting yang mempunyai potensi untukdibangunkan. Namun hasil industri ini masih diperingkat awal berbanding dengan negara maju. Jaringan perniagaanmerupakan salah satu aspek yang perlu menjadi fokus firma bagi memastikan produk mereka dapat dipasarkan denganjaya. Dengan menggunakan 220 sampel firma dari Semenanjung Malaysia, kajian ini menganalisis peranan jaringanperniagaan dalam mengembangkan produk halal ke pasaran global. Perbincangan kertas ini fokus kepada keberkesanandaya saing terutamanya berkaitan dengan jaringan perniagaan berasaskan konsep pakatan strategik. Logik asaspembentukan perikatan strategik diasaskan kepada keperluan strategik dan peluang. Apabila terlibat dalam pakatanstrategik, firma menggabungkan aset dan keupayaan mereka dalam satu dasar kerjasama bagi memperolehi faedahbandingan. Terdapat beberapa faktor yang dikenal pasti mempengaruhi kejayaan dalam membina jaringan perniagaanpengusaha. Ianya termasuk amanah, komitmen, pemilihan pilihan, teknologi maklumat, sokongan pengantara, dankesesuaian luaran yang kondusif. Dalam konteks jaringan perniagaan, kajian ini mendapati industri makanan halaldi Malaysia masih lemah dalam membangunkan jaringan pasaran dalam usaha menembusi pasaran global. Ianyaberpunca dari masalah yang dihadapi oleh pengusaha termasuk kurang kepercayaan dan komitmen; kekuranganteknologi maklumat; masalah sosial, kegagalan mengenal pasti atau memilih jaringan perniagaan; dan peranan agensiseperti institusi dan sektor kerajaan. Dalam usaha memenuhi cita-cita untuk muncul sebagai hab makanan halal dirantau ini, kajian ini mencadangkan dasar-dasar bagi meningkatkan daya saing firma melalui penubuhan jaringanperniagaan yang berkesan.Kata kunci: Jaringan perniagaan; pasaran global, industri makanan halal; daya saing
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| Publisher |
Universiti Kebangsaan Malaysia
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| Date |
2013-07-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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| Format |
application/pdf
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| Identifier |
http://ejournal.ukm.my/jem/article/view/5575
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| Source |
Jurnal Ekonomi Malaysia; Vol 47, No 1 (2013): Jurnal Ekonomi Malaysia; 87-98
0126-1962 |
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| Language |
eng
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| Relation |
http://ejournal.ukm.my/jem/article/view/5575/2645
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