Record Details

Interaction with customers: The Application of Social Media within the Austrian Supply Chain for Food and Beverages

International Journal on Food System Dynamics

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Field Value
 
Title Interaction with customers: The Application of Social Media within the Austrian Supply Chain for Food and Beverages
 
Creator Meixner, Oliver
Haas, Rainer
Moosbrugger, Helmut
Magdits, Philipp
 
Subject Web 2.0; food industry; communication; social media
 
Description Social media marketing has become a powerful tool of interaction with stakeholders. An increasing number of companies are using social media platforms to initiate active interaction and communication with current and prospective customers. Within this study, certain content and contact features, as well as social media activities of companies of the Austrian food and beverage industry were evaluated. Empirical findings concerning the threats, risks, and opportunities connected with the application of social media are presented. The results imply that social media applications are innovative alternatives for customer relationship management. However, more knowledge on how to properly use social media marketing seems to be necessary.
 
Publisher CentMA
 
Contributor —
 
Date 2013-07-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/413
10.18461/ijfsd.v4i1.413
 
Source International Journal on Food System Dynamics; Vol 4, No 1 (2013); 26 - 37
1869-6945
 
Language eng
 
Relation http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/413/277