Since 2014
Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
International Journal on Food System Dynamics
View Archive Info| Field | Value | |
| Title |
Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
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| Creator |
Naspetti, Simona
Zanoli, Raffaele |
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| Subject |
cross-cultural advertising; ethical values; consumer attitudes; organic food
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| Description |
Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products.
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| Publisher |
CentMA
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| Contributor |
—
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| Date |
2011-10-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/235
10.18461/ijfsd.v2i3.235 |
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| Source |
International Journal on Food System Dynamics; Vol 2, No 3 (2011): Special issue on sustainability in the food sector; 253 - 273
1869-6945 |
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| Language |
eng
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| Relation |
http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/235/165
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