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Indigenous communication as an enabling factor for rural development in Nigeria

International Journal of Development and Management Review

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Title Indigenous communication as an enabling factor for rural development in Nigeria
 
Creator Nwosu, IA
 
Subject Indigenous Communication, Rural Community, Development
 
Description Most development programmes end up as mere growth and not sustainable development. As a result, it becomes essential to examine indigenous communication systems that are supposed to aid development efforts. This is because development is multifaceted, multi-sectorial and widely a participatory process in which the intended beneficiaries are actively involved in every phase. It is also pertinent to assess the effect of exogenous media on the indigenous media with regards to rural development efforts. To achieve these, an in-depth anthropological fieldwork was conducted to examine rural development efforts with regards to their utilization of indigenous media in Mbano, South-east Nigeria. The study also adopted modernization and social change theories as well as impact assessment model. Sampling was by multi-stage and purposivesampling methods. Research methods used were both qualitative and quantitative. It was found that a lot of factors have prevented full achievement of development in rural areas of Nigeria. It has alsobeen discovered that the best form of development is participatorydevelopment in which the actual beneficiaries actively participatefrom the inception of the programme up to the evaluation stage. Asa result, indigenous communication is relevant to socio-economicdevelopment of the rural communities. So, participatory development is the ideal and it must involve a good knowledge of the people’s culture, which has indigenous communication at its centre. The study therefore, recommends the full utilization of indigenous media in sensitizing and mobilizing the rural people for participation in development programmes.Keywords: Indigenous Communication, Rural Community, Development.
 
Publisher Directorate of General Studies, FUT, Owerri
 
Contributor —
 
Date 2013-07-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ajol.info/index.php/ijdmr/article/view/91305
10.4314/ijdmr.v8i0.
 
Source International Journal of Development and Management Review; Vol 8, No 1 (2013); 122-143
 
Language eng
 
Relation http://www.ajol.info/index.php/ijdmr/article/view/91305/80804
 
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