Since 2014
Two Sides of the Same Coin? Analysis of the Web-Based Social Media with Regard to the Image of the Agri-Food Sector in Germany
International Journal on Food System Dynamics
View Archive Info| Field | Value | |
| Title |
Two Sides of the Same Coin? Analysis of the Web-Based Social Media with Regard to the Image of the Agri-Food Sector in Germany
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| Creator |
Boehm, Justus
Kayser, Maike Spiller, Achim |
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| Subject |
agri-food industry; framing; image; issue management; social media
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| Description |
Never before has food been as safe and secure as it is today, but simultaneously, society has become increasingly critical towards agricultural and food related issues. This two-sided development between society and agribusiness will be analyzed using Framing Theory. A quantitative semantic analysis was applied to evaluate the web-based social media in Germany. 50,931 web posts were collected covering 21 issues identified as relevant for the agri-food sector. The results show that all contentious issues are mainly framed in a two-sided way. The modern productivity-driven industry is judged as a negative development, trends returning to a more natural food production are seen as positive.
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| Publisher |
CentMA
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| Contributor |
—
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| Date |
2010-09-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/139
10.18461/ijfsd.v1i3.139 |
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| Source |
International Journal on Food System Dynamics; Vol 1, No 3 (2010); 264-278
1869-6945 |
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| Language |
eng
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| Relation |
http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/139/93
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