Record Details

THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR

Ecoforum Journal

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Field Value
 
Title THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR
 
Creator ZEKIRI, Jusuf; South East European University
HASANI, Vjollca Visoka; AAB University
 
Subject Packaging; Consumer; Buying behavior; Purchase Decision
M3; M31
 
Description Abstract The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision. So, by understanding what factors influence the buying behavior and what packaging elements are most important help companies making the right decisions about packaging their products. This research will identify the relationship between consumer buying process as the main variable of the study and some independent variables like packaging color, printed information, packaging material, design of wrapper, printed information, brand image, and innovation and practicality that help consumers in their decision buying process. The primary research data will be collected through a structured questionnaire and SPSS software will be used for analysis purposes. Therefore, the study tries to find out the most important factors that have an impact and influences consumer’s purchase decision.    
 
Publisher Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit
 
Date 2015-08-07
 
Format application/pdf
 
Identifier http://www.ecoforumjournal.ro/index.php/eco/article/view/189
 
Source Ecoforum Journal; Vol 4 (2015): Issue Special 1
 
Language en
 
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