Since 2014
Consumption Characteristics Mapping of the Base of the Pyramid (BOP) Population in Brazil
Emerging Markets Journal
View Archive Info| Field | Value | |
| Title |
Consumption Characteristics Mapping of the Base of the Pyramid (BOP) Population in Brazil
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| Creator |
Spers, Renata Giovinazzo
Wright, James Terence Coulter |
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| Subject |
Base of the Pyramid population; Brazilian Market; Low income markets; Market needs; Products and services
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| Description |
The objective of this study is to outline a diagnosis of the BoP's population in Brazil, regarding their size and consumption characteristics. This is a relevant and current issue, considering that BoP needs to be understood as a large potential market with its own logic, also representing a large productive potential, which, if well developed, will bring very positive impacts to these communities. To achieve this, a theoretical survey was made. After, search was made based on secondary data about Brazilian BoP population participation and a mapping of their consumption profile, identifying main categories of goods consumed. This research generated meaningful results for society, companies and the Academy, hopefully consolidating a relevant line of research and management education.
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| Publisher |
University Library System, University of Pittsburgh
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| Contributor |
FAPESP
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| Date |
2015-11-12
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://emaj.pitt.edu/ojs/index.php/emaj/article/view/74
10.5195/emaj.2015.74 |
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| Source |
EMAJ: Emerging Markets Journal; Vol 5, No 2 (2015); 19-28
2158-8708 |
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| Language |
eng
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| Relation |
http://emaj.pitt.edu/ojs/index.php/emaj/article/view/74/253
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| Rights |
Copyright (c) 2015 EMAJ: Emerging Markets Journal
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