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Understanding the U.S. Generic Advertising System and its Role in Information Management among Commodities and Food Systems
International Journal on Food System Dynamics
View Archive Info| Field | Value | |
| Title |
Understanding the U.S. Generic Advertising System and its Role in Information Management among Commodities and Food Systems
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| Creator |
Ward, Ron W.
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| Subject |
—
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| Description |
Information is essential to growing demand and maintaining efficiency throughout the supply chain for any commodity. The U.S. model for facilitating producers and first handlers having a proactive role in the flow of information about their products is through commodity checkoff programs. These industry administrated programs fund generic advertising and promotions usually through a mandatory assessment. Success of any of these programs depend on the administrative structure, the message, the ability to judge performance, and the overall equity in sharing in the program created benefits.
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| Publisher |
CentMA
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| Contributor |
Generic promotions
checkoff demand |
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| Date |
2010-09-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/134
10.18461/ijfsd.v1i3.134 |
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| Source |
International Journal on Food System Dynamics; Vol 1, No 3 (2010); 204-211
1869-6945 |
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| Language |
eng
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| Relation |
http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/134/88
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