Since 2014
Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses
International Journal on Food System Dynamics
View Archive Info| Field | Value | |
| Title |
Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses
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| Creator |
Hingley, Martin
Boone, Julie Haley, Simon |
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| Subject |
local food; marketing; small-business development; UK
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| Description |
The study explores local food as a marketing opportunity for small food producers and identifies barriers to development. Research was conducted primarily through depth interviews, supplemented by a survey of food marketing group members in North-West England. The results of this local study were consistent with national survey data showing increasing consumer interest in food provenance, traceability and support for the local economy. Lack of an official and recognised definition of the term "local food" hindered marketing. Restricted access to finance and the burden of regulations were identified as barriers. Further, small business success was subjective and difficult to identify, since goals may be based on sustaining a lifestyle rather than profit.
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| Publisher |
CentMA
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| Contributor |
—
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| Date |
2010-09-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/133
10.18461/ijfsd.v1i3.133 |
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| Source |
International Journal on Food System Dynamics; Vol 1, No 3 (2010); 194-203
1869-6945 |
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| Language |
eng
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| Relation |
http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/133/87
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