Since 2014
TOTAL QUALITY CUSTOMER SATISFACTION MODEL
CBU International Conference on Innovation in Science and Education
View Archive Info| Field | Value | |
| Title |
TOTAL QUALITY CUSTOMER SATISFACTION MODEL
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| Creator |
Álvarez, Jesús Cruz; Universidad Autónoma de Nuevo León (UANL)
López, Jesús Fabián; Universidad Autónoma de Nuevo León (UANL) Perry, Carlos Monge; Universidad Autónoma de Nuevo León (UANL) |
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| Subject |
voice of the customer, customer satisfaction, manufacturing excellence, total quality management, TQM, TQCSM
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| Description |
In today’s business environment, all organizations are required to focus on their customers in order to fully understand their needs. There is a need to drive and engage strategic actions in order to close any potentials gaps between customer´s expectations and manufacture´s deliverables. Current customer satisfaction theory appears to be excluded from a holistic model that broadly covers the extent of customer satisfaction concept.This article empathizes the need of an integrated customer satisfaction model that the organization can use as a strategic platform to increase sales, business performance, branding, market share, and customer loyalty, based on specific methodology that translates customer needs into a reliable business plan.
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| Publisher |
Central Bohemia University, o.p.s.
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| Contributor |
—
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| Date |
2014-07-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://ojs.journals.cz/index.php/CBUConference2013/article/view/440
10.12955/cbup.v2.440 |
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| Source |
CBU International Conference Proceedings; Vol 2 (2014): CBU International Conference Proceedings 2014; pp. 1-4
1805-9961 1805-997X |
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| Language |
eng
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| Relation |
http://ojs.journals.cz/index.php/CBUConference2013/article/view/440/431
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| Rights |
Copyright (c) 2014 Jesús Cruz Álvarez, Jesús Fabián López, Carlos Monge Perry
https://creativecommons.org/licenses/by/3.0/ |
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