Record Details

SEARCH ENGINE OPTIMIZATION

CBU International Conference on Innovation in Science and Education

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Field Value
 
Title SEARCH ENGINE OPTIMIZATION
 
Creator Zilincan, Jakub; Comenius University in Bratislava, Faculty of management
 
Subject Search Engine Marketing, SEM, Search Engine Optimization, SEO, digital marketing strategy, rank in search results
 
Description Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. This web site was created for the sole purpose of implementing and testing all the main SEO techniques. The main objective of this article was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic. This research question is supported by testing and verification of results. The last part of our article concludes the research results and proposes further recommendations.
 
Publisher Central Bohemia University, o.p.s.
 
Contributor —
 
Date 2015-09-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://ojs.journals.cz/index.php/CBUConference2013/article/view/645
10.12955/cbup.v3.645
 
Source CBU International Conference Proceedings; Vol 3 (2015): CBU International Conference Proceedings 2015; 506-510
1805-9961
1805-997X
 
Language eng
 
Relation http://ojs.journals.cz/index.php/CBUConference2013/article/view/645/599
 
Rights Copyright (c) 2015 Jakub Zilincan
https://creativecommons.org/licenses/by/3.0/