Record Details

IMPORTANCE OF REPUTATION IN THE ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY

CBU International Conference on Innovation in Science and Education

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Field Value
 
Title IMPORTANCE OF REPUTATION IN THE ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY
 
Creator Vartiak, Lukáš; Faculty of Operation and Economics of Transport and Communications, University of Žilina
 
Subject reputation, corporate social responsibility, consumers, general public
 
Description Successful organizations need to be profitable and also recognized by the general public. Therefore, organizations are becoming more socially responsible. Socially responsible actions are positively perceived. These actions together are molding the organization’s reputation. The purpose of this study was to highlight the importance of reputation in the assessment of corporate social responsibility (CSR). The purpose is realized by the secondary research, which consists of parsing the worldwide CSR ranking. Analysis, comparison, and selection are methods used in the secondary research. As the main finding, it may be considered that connections between reputation and CSR exist in three dimensions. Information from the secondary research confirms the importance of reputation in the CSR assessment. Recommendations arising from this study are that organizations should act socially responsible and they should inform the general public about their CSR performance, so that they can obtain a competitive advantage.
 
Publisher Central Bohemia University, o.p.s.
 
Contributor The paper was conducted within the projects VEGA 1/0916/15 and VEGA 1/0895/13.
 
Date 2015-09-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://ojs.journals.cz/index.php/CBUConference2013/article/view/587
10.12955/cbup.v3.587
 
Source CBU International Conference Proceedings; Vol 3 (2015): CBU International Conference Proceedings 2015; 082-088
1805-9961
1805-997X
 
Language eng
 
Relation http://ojs.journals.cz/index.php/CBUConference2013/article/view/587/541
 
Rights Copyright (c) 2015 CBU International Conference Proceedings