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THE CONSUMER AS A SOURCE OF MARKETING INFORMATION IN THE INFORMATION SOCIETY

CBU International Conference on Innovation in Science and Education

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Field Value
 
Title THE CONSUMER AS A SOURCE OF MARKETING INFORMATION IN THE INFORMATION SOCIETY
 
Creator Peszko, Kamila; Department of Marketing Service, University of Szczecin
 
Subject consumer, social media, Internet
 
Description The development of IT technology has provided people with free access to the Internet, which is now a place for consumers to look for opportunities to share their observations with others. The Internet user wants to be more aware, and willingly participates in the development of emerging brands. Companies have also found their place on the Internet, where they source information from Internet users. They realize the power of the consumer as a source of marketing information, and "take advantage" of consumer behavior to promote their brands. They analyze information about consumers, especially consumer preferences, and then publish this via social media in ways that might appeal to users and lead them to share it with others. This study describes this relationship between consumers and marketing via the Internet, and how the consumer is a source of marketing information, because of the possibilities created for entrepreneurs in the information society.
 
Publisher Central Bohemia University, o.p.s.
 
Contributor —
 
Date 2015-09-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://ojs.journals.cz/index.php/CBUConference2013/article/view/625
10.12955/cbup.v3.625
 
Source CBU International Conference Proceedings; Vol 3 (2015): CBU International Conference Proceedings 2015; 361-367
1805-9961
1805-997X
 
Language eng
 
Relation http://ojs.journals.cz/index.php/CBUConference2013/article/view/625/579
 
Rights Copyright (c) 2015 Kamila Peszko
https://creativecommons.org/licenses/by/3.0/