Record Details

PERSONALITY INFLUENCES ON ONLINE STORES CUSTOMERS BEHAVIOR

Ecoforum Journal

View Archive Info
 
 
Field Value
 
Title PERSONALITY INFLUENCES ON ONLINE STORES CUSTOMERS BEHAVIOR
 
Creator DOBRE, Costinel; West University of Timișoara
MILOVAN-CIUTA, Anca-Maria; West University of Timișoara
 
Subject Big Five; customer behavior; online buying; online stores; personality traits.
L81, M31
 
Description Online customer behaviors include a wide range of processes and activities related to sensory reactions, perceptions, attitude formation, preferences, decisions, satisfaction evaluation, and loyalty formation. Online customer behaviors are influenced by exogenous and endogenous factors. Exogenous factors include attributes associated with the online retailer and the consumer’s environmental influences. Endogenous factors include characteristics attributed to consumers. Of these, personality has major influences on customer behavior in the online stores. In this paper we highlight the influences of personality on important decision making variables linked to the customer’s online visiting, buying and post purchase process. Thus, we intend to point out the influences of personality on the criteria used in evaluating stores, on expectations customers form towards stores, on the perception of store performance and the assessment of satisfaction. This will involve carrying out a survey, and its administration will be performed on the Internet. The sample under research will comprise respondents who own an account on the social network Facebook, assuming these respondents have time and are more likely to have purchased online at least once. The results of this study are useful both for academic researchers and practitioners engaged in online marketing, online communication and web design.
 
Publisher Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit
 
Date 2015-02-16
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ecoforumjournal.ro/index.php/eco/article/view/125
 
Source Ecoforum Journal; Vol 4, No 1 (2015); 9
 
Language en
 
Relation http://www.ecoforumjournal.ro/index.php/eco/article/download/125/342
 
Rights An copyright form will have to accompany your submission (the signed copyright form has to be scanned). You can get the .PDF form version on-line (see the link bellow). Authors are responsible for obtaining any security clearances. All authors have to sign the copyright transfer form. There are some restrictions regarding the length of the copyright file, so please read carefully the instruction provided there.