Record Details

A NEW METHODOLOGY ON STRATEGIC PLANNING

CBU International Conference on Innovation in Science and Education

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Field Value
 
Title A NEW METHODOLOGY ON STRATEGIC PLANNING
 
Creator Bütüner, Hakan; Industrial Management and Engineering Co., Turkey
 
Subject systematic, strategy, planning, strategic planning, business plan
 
Description A systematic method of strategic planning is anticipated to be easily understood and straightforward; based on fundamentals; and to be universally applicable for any type of business.  Accordingly, this methodology is generated for the purpose of assembling the disconnected and disorderly ideas, processes, and techniques (written on strategy and business development) under the same roof, in order to develop a systematic methodology that is easily understandable and applicable. As many sources exhort managers to“think strategically” or prescribe “strategic leadership” to helicopter out of tactical day-to-day management, only a few address how to make this happen.  Where strategic analysis tools are explained, this is most frequently done conceptually rather than practically on how to utilize the tools for strategic planning.  Moreover, as fondly as it may sound, there is an exact approach or systematic thinking on this issue; our intention is to bring in a new perspective to the reader and, more significantly, to provide a different benefit by the application of this systematic methodology.Systematic strategic planning (SSP) consists of a framework of phases through which each project passes, a pattern of procedures for straight-forward planning, and the fundamentals involved in any strategic planning project.
 
Publisher Central Bohemia University, o.p.s.
 
Contributor
 
Date 2014-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ojs.journals.cz/index.php/CBUConference2013/article/view/443
10.12955/cbup.v2.443
 
Source CBU International Conference Proceedings; Vol 2 (2014): CBU International Conference Proceedings 2014; pp. 27-42
1805-9961
1805-997X
 
Language eng
 
Relation http://ojs.journals.cz/index.php/CBUConference2013/article/view/443/434
 
Rights Copyright (c) 2014 Hakan Bütüner
https://creativecommons.org/licenses/by/3.0/