Record Details

THE ROLE OF INNOVATION IN CREATING THE COMPANY’S COMPETITIVE ADVANTAGE

Ecoforum Journal

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Field Value
 
Title THE ROLE OF INNOVATION IN CREATING THE COMPANY’S COMPETITIVE ADVANTAGE
 
Creator IONESCU, Alexandru; Romanian-American University
DUMITRU, Nicoleta Rossela; Romanian-American University
 
Subject innovation; competitiveness; company profitability; competitive advantage
E60, F23, M21
 
Description The fundamental and applied research, the technologic transfer and more particularly, the innovation work – as a component part of the said research activity – stand for aspects to which economies have, lately, started to grant increased importance. The rapid changes in the characteristics of external markets, as well as those in the technologic field are challenges for more frequent and more rapid innovations, with the end result in new products, processes and technologies. Innovation is the leading force of competitiveness, of growth, of profitability, as well as of the creation of durable values since it is well known that the competitive advantage, so much wished-for by any organization which operates in a highly competitive environment, is volatile, hard to obtain.
 
Publisher Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit
 
Date 2015-02-16
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ecoforumjournal.ro/index.php/eco/article/view/115
 
Source Ecoforum Journal; Vol 4, No 1 (2015); 14
 
Language en
 
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