Record Details

KUNDENZUFRIEDENHEIT UND KUNDENBINDUNG FALLSTUDIE: ADIYAMAN

Social and Natural Sciences Journal

View Archive Info
 
 
Field Value
 
Title KUNDENZUFRIEDENHEIT UND KUNDENBINDUNG FALLSTUDIE: ADIYAMAN
 
Creator Celik, Mücahit
Arslan, Ethem
Elibol, Fatih
 
Subject


 
Description Customer contentment and customer loyalty are now the most important features to maximize profits. Companies should not only focus on production, but they also need to consider every way, which leads to sale. This means, all business activities are not characterized by product, but by customer. The aim of this study is to find out whether the companies in Adiyaman give the necessary-value to customers (- contentment and -loyalty) or not. To determine that, it was handed a field survey questionnaire in the study.
 
Publisher Central Bohemia University, o.p.s
 
Contributor
 
Date 2011-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.journals.cz/index.php/SNSJ/article/view/273
10.12955/snsj.v2i0.273
 
Source Social and Natural Sciences Journal; Vol 2 (2011)
1804-9710
1804-4158
10.12955/snsj.v2i0
 
Language eng
 
Relation http://ojs.journals.cz/index.php/SNSJ/article/view/273/276