Record Details

SOME CONSIDERATIONS ABOUT THE NEW COMMUNICATIONS PARADIGM

CBU International Conference on Innovation in Science and Education

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Field Value
 
Title SOME CONSIDERATIONS ABOUT THE NEW COMMUNICATIONS PARADIGM
 
Creator Bulut, Ivana; Megatrend University
 
Description With the development of the Internet, the traditional communication methods became less effective and electronic communication has become the main phenomenon. The aim of the paper is to present an overview and assessment of challenges and opportunities for companies emerging from the greater diversity and complexity in doing marketing in a new communication era. The emphasis is on social media benefits in marketing practice.The paper adopts a theoretical approach and examines how social media marketing issues have emerged, progressed and diversified with the process of the development of information technologies. The paper argues that marketers’ perceptions of marketing in a new communication era have changed with the market expansion of companies and concludes that the social media have a hybrid role in marketing promotion.
 
Publisher Central Bohemia University, o.p.s.
 
Contributor —
 
Date 2013-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://ojs.journals.cz/index.php/CBUConference2013/article/view/15
10.12955/cbup.2013.15
 
Source CBU International Conference Proceedings; Vol 1 (2013): CBU International Conference Proceedings 2013; pp. 61-68
1805-9961
1805-997X
 
Language eng
 
Relation http://ojs.journals.cz/index.php/CBUConference2013/article/view/15/23
 
Rights Copyright (c) 2013 Ivana Bulut
https://creativecommons.org/licenses/by/3.0/