Since 2014
ASPECTS OF ROMANIAN MARKETING ENVIRONMENT FOR INTERNATIONAL HOTEL CHAINS
Ecoforum Journal
View Archive Info| Field | Value | |
| Title |
ASPECTS OF ROMANIAN MARKETING ENVIRONMENT FOR INTERNATIONAL HOTEL CHAINS
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| Creator |
COSMA, Smaranda Adina; Universitatea Babes-Bolyai, Cluj-Napoca Facultatea de Business FLESERIU, Cristina; Universitatea Babes-Bolyai, Cluj-Napoca Facultatea de Business BOTA, Marius; Universitatea Babes-Bolyai, Cluj-Napoca Facultatea de Business NEDELEA, Alexandru; Universitatea Stefan cel Mare, Suceava Facultatea de Stiinte Economice si Administratie Publica |
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| Subject |
hotel; international hotel chains; tourism market; micro and macro environment; opportunities and risks
L83, M31 |
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| Description |
The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the micro and macro environment, to know exactly which are the opportunities and the risks taken into consideration on a specific market. On the Romanian market the hotels that belong to international chains consider that the most important opportunity is the market development potential and the biggest risk is the infrastructure. Also, the own resources are the most important factor that is influencing directly the activity of a hotel belonging to an international chain in Romania. All those criteria are taken into consideration by the hotels in order to develop a long time strategy on the Romanian market.
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| Publisher |
Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit
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| Date |
2015-02-16
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://www.ecoforumjournal.ro/index.php/eco/article/view/100
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| Source |
Ecoforum Journal; Vol 4, No 1 (2015); 5
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| Language |
en
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| Rights |
An copyright form will have to accompany your submission (the signed copyright form has to be scanned). You can get the .PDF form version on-line (see the link bellow). Authors are responsible for obtaining any security clearances. All authors have to sign the copyright transfer form. There are some restrictions regarding the length of the copyright file, so please read carefully the instruction provided there.
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