Since 2014
A STUDY OF THE INVESTMENT BEHAVIOR BASED ON BEHAVIORAL FINANCE
European Journal of Business and Economics
View Archive Info| Field | Value | |
| Title |
A STUDY OF THE INVESTMENT BEHAVIOR BASED ON BEHAVIORAL FINANCE
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| Creator |
Zhang, Yu; Shanghai University
Zheng, Xiaosong; Tallinn University of Technology |
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| Subject |
psychology, behavior, anomalies, investor, finance
G11, G14, |
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| Description |
Behavior finance introduces psychology, sociology and other research methods into the study of investment behavior to explain how investors handle the information and take actions. This paper presents the literatures as theoretical solutions to the market anomalies of the traditional market theories. The behavioral psychology is examined through the study on the questionnaire of Chinese security investors. The results show that the investors are not always adopt rational behaviors as traditional finance theory assumed, but make a lot of irrational decisions based on individual cognitive and prejudices, even institutional investors often show the characteristic of irrational. In the guidance of the behavioral finance theory, the research will be closer to the reality and give more significant insight to the selection of investment strategy and psychology characteristic used to explain market anomalies.
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| Publisher |
CBU, o.p.s.
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| Contributor |
—
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| Date |
2015-03-10
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ojs.journals.cz/index.php/EJBE/article/view/557
10.12955/ejbe.v10i1.557 |
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| Source |
European Journal of Business and Economics; Vol 10, No 1 (2015)
1804-9699 10.12955/ejbe.v10i1 |
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| Language |
eng
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| Relation |
https://ojs.journals.cz/index.php/EJBE/article/view/557/523
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| Rights |
Copyright (c) 2015 Yu Zhang, Xiaosong Zheng
https://creativecommons.org/licenses/by/3.0/ |
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